Whilst three in four adults exercise, with six in 10 doing so at least once a week, only a third of UK adults currently eat or drink sports nutrition products. However, the category is booming, helped by increasing consumer awareness of the role protein can play in training, recovery and weight control. Brands are also focusing on sports nutrition as an important part of an ‘everyday’ exercise routine, driving new mass market users as opposed to just attracting the niche […]
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