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Monthly Archives: February 2018

26 Feb 2018

Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance

Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance A recent month-long investigation by EU member states has identified over 400 unauthorised novel foods marketed online in Europe, something that’s expected to prompt nations to become more active in encouraging E-commerce integrity among online brands. In the first extensive investigation of its type by the EU, the initiative searched over 1000 websites across the 25 member states (in addition to Norway and Switzerland) […]

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20 Feb 2018

Do You Need Expert Advice and Comment? Fuel PR’s Dietitian and Sports Nutritionist Can Help

Do You Need Expert Advice and Comment? Fuel PR’s Dietitian and Sports Nutritionist Can Help Nutritional wisdom changes regularly, depending on the latest data and information available. Being able to call on a credible expert for advice and comment can help you wade through the daily information minefield and cut through to the reality much more quickly than relying on Google. Fuel PR’s in-house Dietitian and Sports Nutritionist Imogen Wolsey offers expert counsel and insights, monitors health and nutrition trends, […]

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19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

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09 Feb 2018

Will Millennial Lifestylists Turn Sports Nutrition Vegan?

Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]

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06 Feb 2018

Ugo Foods launch another ground-breaking pasta under their new ‘Ugo Thrive’ range

Ugo Foods launch another ground-breaking pasta under their new ‘Ugo Thrive’ range Ugo Foods, first to market with gluten free, high protein and fresh pasta are innovating again! Their new vegan Pumpkin and Sage Raviolini is part of a brand overhaul; previously the range has been marketed as Evexia Thrive and has a significant gluten free following. With the fast-growing trends towards both higher protein lifestyles and veganism, people are increasingly concerned with environmental, ethical and health issues. With a […]

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02 Feb 2018

Celebrating So Divine

Celebrating So Divine Last night, Fuel PR celebrated the 1st Birthday of So Divine with an exclusive event in the heart of London to showcase the existing range of products and introduce some new products for the year ahead. The So Divine range was born from the belief that sex toys should be fun for all and that everyone is entitled to safe and playful sexual pleasure. The So Divine range is made up of 9 different products ranging from […]

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