Monthly Archives: November 2018

23 Nov 2018

Facebook investing £4.5m to train local reporters in the UK

Facebook investing £4.5m to train local reporters in the UK Gillian Waddell, MD for Fuel PR responds to the Facebook news  Social media giant Facebook has announced a £4.5m training scheme for local UK newsrooms. The scheme consists of training 80 new local newsrooms through the NCTJ, a charity which offers formal training to aspiring journalists. According to the Telegraph, Facebook will work with UK local newspaper publishers Newsquest, JPIMedia, Reach, Archant and the Midland News Association to oversee the […]

12 Nov 2018

What is your strategy for Amazon for Black Friday and Cyber Monday?

Black Friday and Cyber Monday is fast approaching! What is your strategy for Amazon? written by Gillian Waddell MD, Fuel For Amazon  Mark the 23rd November and 26th November 2018 in your diaries as these are pivotal dates for commercial sales on the global platform – aka Black Friday and Cyber Monday. Did you know… – Globally 60% of all online transactions on Cyber Monday last year (2017) happened at Amazon which is staggering (Tech Radar – A whopping £1.4bn […]

09 Nov 2018

Gillian Waddell asks What is your brand’s strategy for Amazon?

Gillian Waddell asks ‘What is your brand’s strategy for Amazon?’ We’ve all been there. Typed in those six letters, appropriate dot something and then off we go. Navigating our way through retail nirvana searching and shopping for presents, for treats, for must-haves and the can’t-live-without and the can’t-find-anywhere-else and the simply-must-have-it-next-day. If that is how you feel about shopping with the world’s largest global retailer – one of a top 10 of global URLs visited daily –  then imagine what […]