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Category : News

20 Feb 2018

Do You Need Expert Advice and Comment? Fuel PR’s Dietitian and Sports Nutritionist Can Help

Do You Need Expert Advice and Comment? Fuel PR’s Dietitian and Sports Nutritionist Can Help Nutritional wisdom changes regularly, depending on the latest data and information available. Being able to call on a credible expert for advice and comment can help you wade through the daily information minefield and cut through to the reality much more quickly than relying on Google. Fuel PR’s in-house Dietitian and Sports Nutritionist Imogen Wolsey offers expert counsel and insights, monitors health and nutrition trends, […]

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

09 Feb 2018

Will Millennial Lifestylists Turn Sports Nutrition Vegan?

Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]

06 Feb 2018

Ugo Foods launch another ground-breaking pasta under their new ‘Ugo Thrive’ range

Ugo Foods launch another ground-breaking pasta under their new ‘Ugo Thrive’ range Ugo Foods, first to market with gluten free, high protein and fresh pasta are innovating again! Their new vegan Pumpkin and Sage Raviolini is part of a brand overhaul; previously the range has been marketed as Evexia Thrive and has a significant gluten free following. With the fast-growing trends towards both higher protein lifestyles and veganism, people are increasingly concerned with environmental, ethical and health issues. With a […]

02 Feb 2018

Celebrating So Divine

Celebrating So Divine Last night, Fuel PR celebrated the 1st Birthday of So Divine with an exclusive event in the heart of London to showcase the existing range of products and introduce some new products for the year ahead. The So Divine range was born from the belief that sex toys should be fun for all and that everyone is entitled to safe and playful sexual pleasure. The So Divine range is made up of 9 different products ranging from […]

31 Jan 2018

Fuel PR with Saphira’s Hair at Soho Hotel

Fuel PR with Saphira’s Hair at Soho Hotel Fuel PR hosted an exclusive media event to launch Saphira Hair to showcase the range of natural hair care products made with the 26 Minerals found in the Dead Sea. The six products in the Saphira range are enriched with 26 Dead Sea minerals, which are produced naturally under unique climatic conditions and all contain fluorine, calcium, magnesium and copper, which bring essential therapeutic benefits to both hair and scalp. The event […]

25 Jan 2018

The Three K’s to Kickstart a Healthy Gut

The Three K’s to Kickstart a Healthy Gut With Irritable Bowel Syndrome (IBS) affecting up to 20% of the UK population, and the establishment of the gut as ‘the second brain’, there has never been a more relevant time to address your digestive health and begin to make educated dietary choices. So why is gut health so critical? Being mindful of the health of your gut inhabitants will not only benefit your digestive system but have further effects on overall […]

23 Jan 2018

Fuel Agenda Monitoring

Fuel Agenda Monitoring 22 January 2018 London Where in the world are supplement sales growing? The $121.2 billion global supplement industry is growing faster in some regions than others. This infographic shows where growth is occurring (and where it’s not). 20-Jan-2018 New Hope Network Vegan nation: the rise of veganism What do you mean, weak, limp and weedy? In 2017 the vegan category was robust, energetic, and flush with crowdfunding cash. It took just 30 hours for UK plant-based burger […]

17 Jan 2018

Introducing Fuel for Amazon

Introducing Fuel for Amazon Fuel for Amazon is a new service which enables brand owners to optimise their performance with the world’s fastest growing retailer to maximise commercial results. Amazon is radically transforming Retail and brands can no longer sit and watch from the sidelines. Having a compelling presence on Amazon is a strategic imperative. 72% of consumers use Amazon to find products before purchasing, 51% say that even if they find something on another site they still check on […]

09 Jan 2018

Fuel has appointed an in-house dietitian and sports nutritionist

Fuel appoints in-house dietitian and sports nutritionist Fuel has appointed Imogen Wolsey as our in-house dietitian and sports nutritionist. Armed with a BSc in Dietetics and Nutrition and an MSc in Applied Sports Nutrition, Imogen will focus on providing Fuel clients with expert counsel and insights regarding best practice, evidence based nutritional messages and communications. Imogen is available to assist with dietetic reviews and analysis, regulatory and compliance issues, practical information and materials development, new product overviews and communication, monitoring of […]