Gillian Waddell asks ‘What is your brand’s strategy for Amazon?’ We’ve all been there. Typed in those six letters, appropriate dot something and then off we go. Navigating our way through retail nirvana searching and shopping for presents, for treats, for must-haves and the can’t-live-without and the can’t-find-anywhere-else and the simply-must-have-it-next-day. If that is how you feel about shopping with the world’s largest global retailer – one of a top 10 of global URLs visited daily – then imagine what […]
Palmer’s win Gold at the Pure Beauty Awards 2018 Palmer’s Coconut Oil Formula Natural Bronze Body Lotion wins Gold for ‘Best New Sun Care and Tanning Product’ at the Pure Beauty Awards 2018. Every year, the Pure Beauty Awards celebrate the brands, products and sales staff that have made the biggest impact in the UK Beauty Industry over the past twelve months. Fuel PR are proud to announce Palmer’s were crowned gold winners for the ‘Coconut Oil Formula Natural Bronze […]
The Gym: A millennials night out It has become increasingly apparent that millennials are far less enthused by spending a Friday night out on the town than the generations that preceded them. It doesn’t take a local expert to acknowledge that the number of pubs and bars in the UK is severely dwindling. The Sun newspaper recently shared new research from University College London that shows that 29 per cent of 16 to 24-year-olds now choose not to drink alcohol. […]
Palmer’s Coconut Oil Formula Natural Bronze Body Lotion is shortlisted for Beauty Awards 2018 with OK! Magazine Beauty Magazine has once again teamed up with the leading celebrity weekly to launch The Beauty Awards 2018 with OK! Fuel PR and Palmer’s are thrilled to announce that the Coconut Oil Formula Natural Bronze Body Lotion is a nominee for ‘Best New Sun Care or Tanning Product’ The winners will be revealed at the Awards Ceremony and Gala Dinner on 26th November 2018 at Park […]
Fuel PR hosts the UK Launch Event for Black Leopard Fuel PR hosted the UK launch event for male skin care brand Black Leopard on Wednesday 10th October 2018 at Archer Street Soho in London. Black Leopard flew over 9,000 miles to celebrate their UK launch at Archer Street Soho. Among those at the exclusive event, were influential grooming and skincare press and bloggers. Black Leopard has been designed for men by men, with their needs in mind. Launching with […]
Fuel PR and Bondara present Britain’s sexual fantasies Bondara, a leading UK sex toy retailer, conducted a survey on 4,169 people to find out the UK’s sexual fantasies. Dare we say, the data we received was naughty but nice. It’s given a good insight into the sexual trends of the UK. Actor Tom Hardy and This Morning TV presenter Holly Willoughby are the UK’s most desired and fantasied celebrities, with Idris Elba and Margot Robbie closely behind them. Fuel PR […]
Free Soul celebrate their first birthday Fuel PR wish Free Soul a happy birthday! Free Soul focuses on the unique nutritional needs of women in a way no-one else does. Free Soul have worked with leading nutritionists in the UK to formulate products that are unique and effective, and are specifically targeted towards women. The Fuel PR team enjoy working on their amazing products to connect with women across the UK. To celebrate their successful first year, they are offering […]
Fuel PR clients Palmer’s, Tatti Lashes and NEEK Skin Organics have been shortlisted for SIX Pure Beauty Awards 2018 Fuel PR is excited to announce that Palmer’s, Tatti Lashes and NEEK Skin Organics have been shortlisted for SIX Pure Beauty Awards 2018! The Pure Beauty Awards celebrate the brands, products and sales staff that have made the biggest impact in the UK Beauty Industry over the past twelve months. The Pure Beauty Awards entries are initially assessed by a panel of […]
Gillian Waddell, MD and Martin Knowles ask: Is outsourcing Amazon the future of Key Accounts? Disruptor brands. Everyone loves talking about them. Google has wiped out Yellow Pages. Uber has virtually killed off the black cab and Amazon…well it’s carnage on the high street. Talk focuses mainly on the seismic changes they have driven in consumer behaviour and the subsequent impact that has had on competitor brands, with much less made of the business-to-business challenges that need to be addressed […]
Fuel PR and New Nordic has teamed up and is delighted to announce a new partnership with Alexis Ren, one of the biggest social media influencers of the moment. Being a global beauty and lifestyle influencer involves testing the newest and most exciting hair products on the market. Alexis posted the news on Instagram, and explained why she uses and recommends the award-winning nutritional supplement Hair Volume™. She says, “People say that beauty comes from within, and that’s totally in […]