Egyptian Magic PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Egyptian Magic – a unique, multi-tasking, all-natural skin care cult beauty balm.



• Work with distributor to widen product availability from natural channel with launch into crowded prestige beauty and retail market

• Engage target audiences: buyers, retailers, beauty influencers, leading editors and consumers

• Work to achieve cult product status


• Attract endorsement – high end global opinion former and celebrity recommendation; industry awards; top notch eye watering trade and consumer media coverage

• Retail partner’s support and collaboration


• Established as rightly sought after cult product

• Vastly extended distribution and sales success – successful expansion from natural into prestige beauty with further expansion into travel and mainstream pharmacy and department stores

It’s easy to contact us at Fuel & Refuel PR. For more information please contact

Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).