Excilor PR Case Study | Fuel PR

Learn what enables Fuel PR to deliver public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Excilor – a fungal nail treatment brand that launched their UK PR campaign to educate UK consumers and influence behavioural change.



  • Launch Excilor to UK trade & consumer media
  • Support key trade partners & peak sales periods
  • Drive aggressive sales targets
  • Build and raise consumer awareness; establish Excilor as the go to brand for people with fungal nail problems
  • Create word-of-mouth recommendations
  • Establish social media identity & presence for the brand



  • Implemented ongoing PR programme through Q1-Q4
  • Communicated brand differentiators & product USPs
  • Engaged audiences through traditional as well as online media


  • Engaged with key audiences to drive conversation & interaction with followers
  • Built a community of loyal fans


  • Educated UK consumers and influenced behavioural change
  • Achieved consistent PR coverage in key media titles (print, online & blogs)
  • Reached an audience 51,552,789 million consumers – coverage highlights included: The Mirror, The Daily Express & Woman & Home: Feel Good
  • Strengthened market position
  • Currently working on FY17 PR Programme & plans to roll our UK PR Programme to other European countries


It’s easy to contact us at Fuel & Refuel PR. For more information please contact Leandra Cardozo at Fuel PR (Leandra@fuelrefuel.com)