Learn what enables Fuel PR to deliver public relations services with intelligence and efficiency – a crucial demand from all of our clients.
The following is a case study of Fuel PR client, Excilor – a fungal nail treatment brand that launched their UK PR campaign to educate UK consumers and influence behavioural change.
Objectives
- Launch Excilor to UK trade & consumer media
- Support key trade partners & peak sales periods
- Drive aggressive sales targets
- Build and raise consumer awareness; establish Excilor as the go to brand for people with fungal nail problems
- Create word-of-mouth recommendations
- Establish social media identity & presence for the brand
Strategy
PR
- Implemented ongoing PR programme through Q1-Q4
- Communicated brand differentiators & product USPs
- Engaged audiences through traditional as well as online media
SOCIAL
- Engaged with key audiences to drive conversation & interaction with followers
- Built a community of loyal fans
RESULTS
- Educated UK consumers and influenced behavioural change
- Achieved consistent PR coverage in key media titles (print, online & blogs)
- Reached an audience 51,552,789 million consumers – coverage highlights included: The Mirror, The Daily Express & Woman & Home: Feel Good
- Strengthened market position
- Currently working on FY17 PR Programme & plans to roll our UK PR Programme to other European countries
It’s easy to contact us at Fuel & Refuel PR. For more information please contact Leandra Cardozo at Fuel PR (Leandra@fuelrefuel.com)