Fuel PR have been appointed by Fitness Genes, the international genetic testing company, to launch a promotional campaign across the UK to raise awareness of their new genetic testing kit which is a fast growing success in the USA.

There is increased awareness now of the understanding between genes, environment, fitness and body composition and peer reviewed scientific research has identified a number of genetic variations which have some effect on, for example, physical fitness, tendency to be better at strength or endurance based activities, metabolism, and sensitivity to a high fat diet.

Fitness Genes use the combination of DNA and relevant lifestyle data to make evidence-based recommendations on the type of diet and exercise strategies that are most likely to be effective for individuals whether they are looking to shed fat, build muscle or improve performance through an individually tailored regime. This scientific approach to optimal fitness can help personalise fitness or training plans to help clients reach their goals easier and faster.

It is anticipated there will be a large amount of interest in this new technology by the entire sport and fitness industry here in the UK.

For more information, please contact Sophie Heilbron (Sophie@fuelrefuel.com) or Gillian Waddell (Gillian@fuelrefuel.com) at Fuel PR.