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Fuel for Amazon

Fuel for Amazon

THE OPPORTUNITY

The opportunities offered by having a presence in Amazon’s European Markeplaces are significant, according to findings published in AMAZON: THE BIG E-COMMERCE MARKETING OPPORTUNITY FOR BRANDS by Kenshoo – a survey of 3,100 consumers from the US, UK, Germany and France in September 2017. To download full Report, click here

72%
of consumers use Amazon to find a product before making a purchase

26%
will check alternatives, background information and prices on Amazon if they come up on a potential purchase in a store

51%
say even if they find something that seems right on another site, they will usually look on Amazon to find other options

22%
won’t look anywhere else if they see a product that looks suitable on Amazon

BRAND IMAGE & MESSAGE
Current product listings can convey an inappropriate brand message, have inappropriate product copy and low quality and misrepresentative product images.

BRAND CONTROL
Any seller appears to be able to own the ‘Buy Box’. Other sellers can misrepresent the brand by using low quality descriptive content, not reinforcing the brand’s message and by undercutting minimum advertised prices (MAP).

COMMUNICATION CHANNEL
As a brand owner, it's essential to own the communication channel with potential buyers. Other sellers can communicate directly with buyers, with the risk of them being off-message, inaccurate and even misleading.

BUYER REVIEWS
If your product receives a negative, unjustified review, don’t just leave it hanging there. Respond, as the Brand Owner and restore your reputation quickly.

Key Concerns
For Brands on
Amazon

As a Brand Owner on Amazon, you need to take control and manage your brands strategically, as you do with other retail and marketing channels.

Our Solutions

As Amazon continues to develop and succeed, brands need to have a specific strategy dedicated to this highly important retail channel.

At Fuel for Amazon we use a tried and tested process to help our clients share in the Amazon success story. It is based around an acute focus on four key components.

Amazon Online Marketing Strategy

AMAZON PRODUCT
PAGE
OPTIMISATION

Uploading product images and descriptive text is not all that it takes; it is just the start of a highly detailed process to ensure your product pages are optimised for buyer discoverability and resultant sales. We can support you with this.

AMAZON
MARKETING
STRATEGY

We can execute and manage an Amazon marketing strategy, using all the highly effective advertising tools that Amazon provides.

ONGOING
ACCOUNT
MANAGEMENT

We can manage the day-to-day Seller or Vendor Central account and provide you with just the information you need to fulfil customer orders.

CONTACT
US

Fuel for Amazon
Unit 9F Hewlett House
5 Havelock Terrace
London SW8 4AS
T: +44 (0)207 498 8211