Fuel is a one-stop-shop for clients who need a reliable project management resource, or to help launch new brands and services in the UK. This is particularly useful for international businesses and start-up companies.
Fuel is used to working as a seamless extension of client teams as lead manager of the project process, coordinating the various roles and responsibilities of internal or external personnel and agencies. This can include product launches, plus client outreach initiatives and themes, such as schools programmes, NGO projects and charitable campaigns.
Fuel's wide-ranging retail experience covers all the key UK channels — Pharmacy and Grocery (multiples and independents), Health Food Stores, Department Stores, specialist outlets and online retailers. Fuel, Account Management capability includes retailer liaison, marketing mix development and execution, plus supply chain and logistics coordination.
We keep abreast of market intelligence and insights so that clients and brands are a step ahead of current and emerging trade and consumer needs. We also manage market research and analysis.