Fuel PR attends the CEW Product Demonstration Evening with clients


Fuel PR attends the CEW Product Demonstration Evening with clients


Fuel PR attended the CEW Product Demonstration Evening with clients COOLA, Palmer’s and New Nordic. The 2019 product demonstration evening was held at Olympia Central for the fourth year running. It was a great opportunity for these great brands to showcase their products in front of hundreds of industry professionals and experts.

New Nordic showcased the Hair Volume Gummies as they are shortlisted for “Best New Beauty Supplement” at the CEW Beauty Awards 2019.


COOLA has two products shortlisted for the CEW Beauty Awards 2019. COOLA’s Make-up Setting Spray SPF 30 is nominated for “Best New Make-Up Face Product”.

COOLA Sunless Tan Dry Oil Mist is up for “Best New Self-Tan or Suncare Product”.

Palmer’s introduced their new Natural Fusions Mallow Root Leave-in Conditioner at the product demonstration. It is currently shortlisted in the “Best New Hair Product” category.

Lithel Garcia, Account Executive at Fuel PR said

“It was my first time attending a CEW Beauty Awards event. There was a great mixture of well-known brands as well as some great new brands at the product demonstration evening. CEW is a great away for new and current brands to show case their new products for the year and it gives their brands exposure to a wide number of influential people, such as journalists, influencers and trade companies.  CEW members are given the opportunity to try and test out these new brands and products in the hope to be shortlisted in the highly prestigious CEW Beauty Awards. Think of it as the Oscars of the beauty industry!

Fuel PR were there representing our client’s Palmers, COOLA and New Nordic to showcase our clients and their exciting new product launches. It was a great success and each of our brands received a large amount of positive and optimistic outlook on their products.

The ‘Best New Beauty Supplement’ was a new category for 2019 which was widely received with the attendees. The New Nordic Hair Volume Gummies was the only supplement in gummy form within its category, as well being the only hair supplement within its group.

A CEW first! We have a very promising and well received outlook for New Nordic and the Hair Volume Gummies”

Here are a few images of the event:


CEW members will be able to vote for their favourite products of 2019 between 20th February and 12th March. The 2019 CEW Beauty Awards will take place at the Hilton, Park Lane on Friday 26th April 2019 where winners will be announced.


For more information please contact Nadia Cohen (Nadia@fuelrefuel.com) or Hollie Batchelor (Hollie@fuelrefuel.com)