Fuel PR offers creativity in all areas of service including brand development. We have a great deal of experience working with clients from product conception through to market launch.
Our recent brand development projects include Evexia Thrive – a new four line pasta range which launched into Sainsbury’s supermarkets in September 2016. Fuel PR created a succinct brand name and logo options that reflected the ethos and market positioning of the brand.
Evexia Thrive is the ideal solution for your modern lifestyle by providing easy Italian dishes for you, your family and friends to enjoy in the comfort of your own home. Evexia Thrive’s new range includes the following unfilled and filled gluten free pastas:
- Gluten Free Penne
- Chickpea Fusilli
- Spinach and Ricotta Tortelloni
- Tomato and Mozzarella Tortelloni
Paul Ugo, Managing Director of Ugo Foods, comments: “Having carried out extensive research and forecasting into 2017 trends, we wanted to create a range of new filled and unfilled gluten free pastas that would allow consumers the freedom to cook their favourite pasta dishes at home. We are passionate in our mission to help consumers optimise their nutritional wellbeing and strongly believe Evexia Thrive will help everyone to do so. We are allowing consumers to ‘THRIVE’ in modern day society whether that is due to health reasons or diet preference. Our research-led strategy has enabled us to create a succinct brand name that encompasses the brand ethos and philosophy, alongside designing a compelling and recognisable logo. We are excited to be on the Evexia Thrive journey with the aim of expanding globally. Evexia Thrive’s character is within us all and we just need to unleash it!”
For more information about Evexia Thrive’s pasta range please visit www.evexiathrive.com
or contact Leandra Cardozo (Leandra@fuelrefuel.com) at Fuel PR.