Fuel PR look at the upcoming summer trends in the fitness industry

Fuel PR look at the upcoming summer trends in the fitness industry

As temperatures soar and summer approaches millions across the country are in a hurry to get fit. The pressure for that bikini body or that six pack is as high as ever at this time of year. Here are five upcoming summer trends that are sure to get you in shape for the summer ahead….

Wearable technology:

Technology and fitness has collided in recent years. From GoPros to FitBits modern technology appears to have the answer to every consumers burning fitness needs, and that is set to only increase this summer. In particular, wearable technology is set to take the summer by storm.

Just under a third of people surveyed by TCS believe that wearable technology has encouraged them to focus on being more healthy and active. Modern wearable technology comes with a range of features such as step counters – which can also calculate your overall distance travelled. One perhaps overlooked element of remaining fit and healthy is sleep. Wearable technology looks to overcome this by tracking your sleep and calculating the quality of you sleep. Other exciting features include: a heart monitor, calorie counter, exercise tracker, goals monitor and can now also connect to your smartphone. If you are look for a way to track your health and exercise this summer wearable technology may be the solution you need.


Personalized supplements:

Millions of millennials suffer with obesity due to a sedentary lifestyle. Work commitments, mental health issues and injury are just a few of the barriers that prevent the younger generation from eating the right things and completing the right amount of exercise.

In order to prevent this depressing trend and deter the spread of obesity food supplement companies are now looking to provide personalized meal plans, exercise advice and other lifestyle guidance for individuals who are struggling to maintain a balanced healthy lifestyle. Generally, services only require a simple questionnaire on lifestyle, values and health to set you on your way.

Turmeric diet:

A recent trend in the fitness and health industry is the rise of turmeric. Traditionally, turmeric is a spice found in curry giving it the yellow colour. It’s historic usage dates back thousands of years to India where it was used a spice, as well as a medicinal herb.

Studies show that it has major benefits for your brain and body. Turmeric contains compounds with medicinal properties (reference) Curcumin is the main active ingredient in turmeric and has anti-inflammatory effects and acts as a strong antioxidant. Benefits include lowering risk of heart disease, prevention of cancer and Alzheimer’s disease and other chronic illnesses.

Cross fit:

In recent months Crossfit has taken the fitness community by storm and this is set to only increase as we enter the summer season. Essentially, Crossfit is an intense full body workout, that if done correctly and consistently can transform your body into the perfect shape for a summer on the beach. Crossfit tests and improves several facets, including: muscular strength, muscular endurance, cardio, and power. It is ideal for both an all-round athlete who feels they have no physical weaknesses, as well as a novice looking to convert their winter flab into summer tone.

If you’re looking to lose fat and build muscle in a hurry, Crossfit is guaranteed to help you on this journey, but be prepared to suffer, CrossFit is extremely physically demanding and does not suffer fools wisely!

Intermittent Fasting:

Breakfast is no longer the most important meal of the day. Although a sweeping statement, this is fast becoming the opinion of many health and fitness experts. By skipping breakfast and eating hearty meals for lunch and your evening meal dieticians and weight loss specialists believe that this can dramatically improver your health in several ways. It is said to be ideal for losing weight, reducing your fat percentage, maintaining lean muscle mass and in making you more physically and psychologically active.

Intermittent fasting allows your body to go into a ‘post-absorptive’ state, and then beyond that a fasted state. It is the fasted state that allows for greater fat-burn, as your insulin levels are lowered. These results are proven – leading more and more people to jump on this fitness bandwagon in search of the perfect summer body.

For  more information please contact Amanda@fuelrefuel.com or Luke@fuelrefuel.com at Fuel PR.