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Fuel PR with Saphira’s Hair at Soho Hotel

Fuel PR with Saphira’s Hair at Soho Hotel

Fuel PR hosted an exclusive media event to launch Saphira Hair to showcase the range of natural hair care products made with the 26 Minerals found in the Dead Sea. The six products in the Saphira range are enriched with 26 Dead Sea minerals, which are produced naturally under unique climatic conditions and all contain fluorine, calcium, magnesium and copper, which bring essential therapeutic benefits to both hair and scalp.

The event was hosted at the Soho Hotel and provided journalists and social influencers the opportunity to experience Saphira’s philosophy and hair care range. Attendees enjoyed afternoon tea and a bespoke complimentary hair style using products from across the range. The Saphira brand philosophy is that each individual has her or his own unique ‘minerals’ or beautiful qualities.

For more information please contact Olivia@fuelrefuel.com or Hollie@fuelrefuel.com