Gillian Waddell looks at how Anthea Turner examines bone disease and how Litholexal is helping to support her Osteopenia in today’s Daily Express
Osteoporosis, the medical condition in which bones become brittle and fragile, typically as a result of hormonal changes, or deficiency of calcium or vitamin D, affects over three million people in the UK 1. Millions more suffer from osteopenia, the pre-osteoporotic condition where bones are weakened and may develop into osteoporosis. The latter applies to TV celebrity and fitness fan, Anthea Turner, 58, who was surprised to find out that she was suffering from bone degeneration, having undergone a scan in conjunction with bone supplement specialists, LithoLexal®.
Anthea Turner Campaign Highlights Bone Health Statistics
More than three million people in the UK are estimated to have osteoporosis, the bone weakening condition that leads to approximately 500,000 fractures every year -with one break happening every minute, it’s a startling statistic! Millions of people suffer from osteopenia, a pre-osteoporotic loss of bone density, which can lead to the development of osteoporosis.
The awareness of osteopenia is something being raised by much-loved television star, Anthea Turner, who was found to have the condition, following a DEXA scan taken in conjunction with bone health specialists, LithoLexal®. Anthea’s condition is particularly common among in women after the menopause, due to hormonal changes that affect bone mineralisation, but an array of lifestyle and genetic factors can affect the bone building process.
LithoLexal & Anthea Turner Aiming to Show The Benefits of Marine Calcium
Following the diagnosis of osteopenia, Anthea Turner made the decision to team-up with LithoLexal® and become an ambassador for the brand. Unlike generic calcium supplements which are poorly absorbed, LithoLexal®’s range of products contain a unique marine calcium which is proven to be more bioavailable and is effectively absorbed by bone tissue. As noted by LithoLexal®’s Managing Director, Chris Keeble, one of the most exciting parts of the partnership, is the chance to see if taking LithoLexal®, will actually increase Anthea’s bone density when she undergoes follow-up DEXA scans: “Anthea is the perfect ambassador to support our brand mission, which is to highlight the risks of bone loss in women, throughout their life, during and after menopause – and crucially, help them fight back and legitimately combat the issue. Many women will relate to Anthea, because despite living an extremely healthy lifestyle, she’s showing signs of weakening bones – so it’s a real chance for us to demonstrate that LithoLexal® genuinely works in the real world.”
Read more in today’s Daily Express or for more information please contact Gillian@fuelrefuel.com at Fuel PR.