Managing Director at Fuel PR, Gillian Waddell, Offers Expertise to Australian Beauty & Personal Care Brands Launching in the UK
Managing Director at Fuel PR, Gillian Waddell, offered her expertise to Australian beauty and personal care brands launching in the UK, by taking part in the Australia-UK Chamber of Commerce Webinar entitled ‘Market Briefing: Accessing the UK’s Beauty & Personal Care Market’.
During this session, Gillian talked Australian brands through launching their beauty and personal care brands here in the UK. She offered guests priceless industry knowledge on how to navigate their way through the ever growing beauty industry, with a particular emphasis on e-commerce and marketing insights.
Topics discussed included sense checks such as regulatory issues and compliance, which again has changed since we left the EU. Brands were briefed on planning and prepping ahead of launch, identifying what their products have to offer whilst also differentiating and beating competitors. We also talked through targeting and reaching the right consumer.
There was a specific focus on e-commerce and launching with Amazon UK, here Gillian was able to offer her expertise to beauty and personal care brands wanting to launch with the online retail powerhouse, which is now more competitive than ever.
Fuel PR launched Fuel for Amazon to help brands optimise their pages, this helps customers to find relevant products making it easier for them to navigate the page, add to their basket and purchase.
Gillian hopes that the webinar will be helpful to Australian or other foreign brands wanting to launch into the UK.
You can watch the webinar here, please enjoy!
Fore more information please contact Gillian Waddell or Nadia Cohen at Fuel PR on 020 7498 8211 or email Gillian@fuelrefuel.com / Nadia@fuelrefuel.com
For more information on Fuel for Amazon visit http://www.fuelforamazon.com/