Haliborange PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Haliborange – the UK’s number one children’s supplement brand, loved and trusted for generations.



Schools Programme


  • Create PR campaign to address dual issue of oily fish unpopularity and expensive supplementation (frequently resulting in reflux)
  • Change consumer behaviour
  • Influence/increase sales


  • Create, deliver and manage nationwide schools programme via Nationwide Haliborange Classroom Study Campaign
  • Involve independent KOLS with extensive local, regional and then national media campaigns
  • Deliver national call to action launched at House of Commons


  • 35% improvement in children’s concentration after 6 weeks
  • Unprecedented media coverage, sales and category share levels
  • Fastest growing Omega 3 brand in buoyant VMS category
  • Ecstatic clients!

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Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).