Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Haliborange – the UK’s number one children’s supplement brand, loved and trusted for generations.

Haliborange
Schools Programme

Objectives:

• Create PR campaign to address dual issue of oily fish unpopularity and expensive supplementation (frequently resulting in reflux)
• Change consumer behaviour
• Influence/increase sales

Strategy:

• Create, deliver and manage nationwide schools programme via Nationwide Haliborange Classroom Study Campaign
• Involve independent KOLS with extensive local, regional and then national media campaigns
• Deliver national call to action launched at House of Commons

Results:

• 35% improvement in children’s concentration after 6 weeks
• Unprecedented media coverage, sales and category share levels
• Fastest growing Omega 3 brand in buoyant VMS category
• Ecstatic clients!

It’s easy to contact us at Fuel & Refuel PR. For more information please contact

Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).