Introducing Fuel for Amazon

Fuel for Amazon is a new service which enables brand owners to optimise their performance with the world’s fastest growing retailer to maximise commercial results.

Amazon is radically transforming Retail and brands can no longer sit and watch from the sidelines. Having a compelling presence on Amazon is a strategic imperative.

72% of consumers use Amazon to find products before purchasing, 51% say that even if they find something on another site they still check on Amazon for other options, 26% will check alternatives and prices on Amazon when they come across a potential purchase in a store and 22% of all consumers won’t look anywhere else once they’ve found what they’re looking for on Amazon. Brand owners need to take control and manage their brands on Amazon strategically, as with other retail and marketing channels. Owning brand communication and controlling the ‘Buy Box’ are critical.

Typical concerns for brand owners currently on, or considering a presence on Amazon, revolve around four key areas: brand ownership, brand image, communication with buyers and customer reviews. In a nutshell, control and reputation.

Fuel for Amazon brings you a tried and tested process which helps clients share in the Amazon success story, without the headaches. It is based on four key components: Account Optimisation, Content Enhancement, Marketing Strategy and ongoing Account Management.

Fuel for Amazon  is full service – from account set-up, existing account optimisation, increasing brand and product discoverability and buyer engagement and delivering high impact advertising campaigns using the Amazon marketing toolbox. Fuel for Amazon can also manage the ongoing day-to-day operations of running of the Amazon account, with continual monitoring and evaluation of factors influencing Buy Box ownership.

To discuss further please contact Gillian Waddell at gillian@fuelrefuel.com or call

020 7498 8211