Kappa Bioscience PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Kappa Bioscience – the pioneer in development and production of the only synthetic and biologically active all-trans menaquinone-7 (vitamin K2 MK-7), marketed under the K2VITAL® brand name.




  • Support commercial objectives of being the No 1 provider of K2 MK-7 in the International market place


  • Raise profile of International dynamic player in Vitamin K2 ingredient market, positioning them as innovator & forerunner in the sector
  • Use trade media & exhibition activities to differentiate & set apart from the competition
  • 360° stakeholder activity strategy


  • Creation & development of news story & feature profile agenda to demonstrate innovation, dynamism, business growth & success
  • Creation & development of literature ranging from commercial brochures, media packs to Scientific white papers
  • Management of key international exhibitions from concept to implementation


  • Extensive international media coverage impacting directly on commercial relationships, outcomes and sales




For more information please contact Gillian Waddell (Gillian@fuelrefuel.com) or Susan Leigh (Susan@fuelrefuel.com) at Fuel PR.