Jerome Burne, the award-winning, national newspaper medical and health journalist, is scheduled to speak at this year’s camexpo at the NutriCentre stand No. 1922 at Olympia on 26 and 27 September. His talk is entitled ‘Evidence-based medicine – does it tell the truth about medicines?’, to challenge the validity of findings about randomised trials, especially those conducted using alternative and complementary therapies which the big Pharma companies often make it their business to fail. He will speak for around 15-20 minutes at the NutriCentre stand from 12.45pm on both days of the exhibition.
Jerome explains: “Anyone who works in nutrition knows the helpless feeling when an impressive full scale trial of a supplement you may have been using successfully for some time concludes that it does not work. Randomised Controlled Trials (RCTs) are the gold standard of science-based medicine and so, of course, a finding ‘has to be right’. Or does it?” During his talk, Jerome Burne examines recent ‘gold standard’ trials of two supplements – and highlights how they were set up in such a way that they were bound to fail.
Head Nutritionist at NutriCentre Shona Wilkinson comments: “We are delighted that Jerome Burne has agreed to join us at our stand. We believe strongly that this debate is important for our industry to progress and reach a new level of education and expertise. NutriCentre is committed to natural approaches to healthcare and we applaud Jerome for working with us to take on this provocative discussion, which is about furthering education and knowledge for all target audiences.”
For more information, please contact Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).