Leg experts Pretty Polly recently moved from leg wear into leg care and leg cosmetics with their glamorous new Pretty Polly Love Legs collection.

To bring the products to life and give the brand media hype, Denise Van Outen was appointed the 'legs of the brand'. Denise took part in an exclusive photo shoot with the Sunday Mirror's Celebs on Sunday magazine, where she struck some stunning leg poses.

A larger-than-life, star-studded Pretty Polly Love Legs Launch Party was held at the pool area of London's Haymarket Hotel in February '08. Over 100 beauty editors and celebrities joined in the celebration of the launch of the collection, whilst entertainment was provided by specially choreographed sequences by the British Synchronised Swimming Team and a make-up artist doing leg make-over's on guests. OK! magazine's photographer had the exclusive on the party ensuring coverage of our champagne guzzling leggy celebs including Alex Best, Lizzie Cundy, Calum Best and Chantelle, Chanelle, Nikki Grahame, and Orlaith from Big Brother. Papparazi tipped off by Fuel PR were controlled outside and 'papped' the celebs leaving the event.

Coverage of the party was unprecedented featuring in OK! Magazine, The Daily Star, Heat, New!, Hello!, Reveal, The Daily Telegraph, This is London, The London Paper, The People, Daily Star online, Daily Mail online, Beauty and Pure Beauty - all with shots of celebrities holding their branded Pretty Polly Love Legs bags.