PRIMORIS... a passion fuelled by adrenaline

This new, exclusive racing car club was launched following an appearance on the BBC2 programme Dragons' Den. Fuel's remit was to raise awareness of the Club to attract potential members from both the UK and overseas. The Club offers members (and their guests) the opportunity to drive top of the range GT racing cars at Formula 1 racing circuits around the world with tuition from some of the current top professional drivers. At £40,000 p.a. to join, this is a very special and different way to get exhilarating thrills and try to be as fast as Michael Schumacher, Lewis Hamilton or The Stig!

Fuel launched a media campaign to attract adrenaline junkies and sports car enthusiasts at home and abroad. Coverage appeared everywhere from Scotland to Bulgaria to Dubai and all over the internet. Website hits even came from as far afield as Australia.

As a result of Fuel's success, Promoris is now planning club meetings at the at the glamourous Bahrain International Circuit in January 2009.