Fuel’s retail experience is wide-ranging, encompassing independent health stores through to the largest retailers in the UK and includes all the key channels –independent and multiple health, specialist trade, wholesale, pharmacy, grocery, supermarket, department store and e-commerce.   We’re well used to being despatched to work with all the varying departments, including stores, and our brand and own label experience stands us in good stead in helping different companies throughout the supply chain establish relationships and work collaboratively to create and drive proactive retail enhancement and brand-building activities.


Retail is noted for its turbulence at times – our experience includes providing at times uniquely well placed industry intelligence and insights, developing proactive issues communications which take account of numerous imploding sensitivities and risks including regulatory compliance, business mal-function, distribution chaos, supplier detachment, customer dis-engagement, parent owner trust issues, sale and closure of businesses.