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Tag : 2018

16 Mar 2018

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong.

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong You may have read my thoughts on what would be trending at the 2018 Natural Products Expo West – inclusive of cannabinoids, innovative proteins, veganism, organics and lifestyle nutrition. Having just got back from the show, which attracted 80,000 professionals and over 3,000 leading industry brands, the strength of these niches was certainly evident. However, as ever, the Expo helped to refine precisely ‘What’s hot and what’s not’. One […]

01 Mar 2018

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!)

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!) Europe’s about to shiver under a late blast of winter. But we can expect to see some hot trends emerging at the 2018 Natural Products Expo West in Anaheim, California from March 7 – 11 – including a new emphasis on lifestyle nutrition and the emergence of cannabinoids and advanced bioactive peptides. The industry’s progression is exciting and the future is bright for the brands who evolve with consumer […]

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

02 Nov 2017

Fuel PR has been appointed to handle the PR for Profusion Cosmetics

Fuel PR has been appointed to handle the PR for Profusion Cosmetics Los Angeles based makeup brand Profusion Cosmetics, has appointed Fuel PR to represent them in the UK. The brand is set to launch its on-trend colour line which specialises in top quality yet affordable products in January 2018. Profusion will initially be launching with four beautifully crafted collections in a selection of colour palettes for face, eyes, brows and contouring. Visit: https://www.profusioncosmetics.co.uk/ for more information. For more information please […]