Gillian Waddell, MD and Martin Knowles ask: Is outsourcing Amazon the future of Key Accounts? Disruptor brands. Everyone loves talking about them. Google has wiped out Yellow Pages. Uber has virtually killed off the black cab and Amazon…well it’s carnage on the high street. Talk focuses mainly on the seismic changes they have driven in consumer behaviour and the subsequent impact that has had on competitor brands, with much less made of the business-to-business challenges that need to be addressed […]
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