Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop? Gillian Waddell, MD of Fuel for Amazon, believes it’s now THE most effective direct to consumer (DTC) online brand launch tool An Amazon Brand Store is like having your own brand’s website on Amazon. Multi-page Amazon Stores can be up to 3 levels deep and can be used to showcase your brand’s available products and their attributes, all in one place. You can also enhance […]
Black Friday and Cyber Monday is fast approaching! What is your strategy for Amazon? written by Gillian Waddell MD, Fuel For Amazon Mark the 23rd November and 26th November 2018 in your diaries as these are pivotal dates for commercial sales on the global platform – aka Black Friday and Cyber Monday. Did you know… – Globally 60% of all online transactions on Cyber Monday last year (2017) happened at Amazon which is staggering (Tech Radar – A whopping £1.4bn […]
Gillian Waddell, MD and Martin Knowles ask: Is outsourcing Amazon the future of Key Accounts? Disruptor brands. Everyone loves talking about them. Google has wiped out Yellow Pages. Uber has virtually killed off the black cab and Amazon…well it’s carnage on the high street. Talk focuses mainly on the seismic changes they have driven in consumer behaviour and the subsequent impact that has had on competitor brands, with much less made of the business-to-business challenges that need to be addressed […]
Gillian Waddell, MD and Martin Knowles ask: If 72% of consumers use Amazon as a catalogue, who’s merchandising your brand? In case anyone was unclear on Amazon’s proposition, its website page describes itself as “Earth’s Biggest Selection”. If we want to buy it, Amazon will sell it. One function of this is that Amazon is also the world’s biggest catalogue. With a few simple clicks we can read product specifications, compare prices and assess other users’ product reviews of […]