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Tag : amazon

12 Nov 2018
Gillian-waddell-fuel-public-relations

What is your strategy for Amazon for Black Friday and Cyber Monday?

Black Friday and Cyber Monday is fast approaching! What is your strategy for Amazon? written by Gillian Waddell MD, Fuel For Amazon  Mark the 23rd November and 26th November 2018 in your diaries as these are pivotal dates for commercial sales on the global platform – aka Black Friday and Cyber Monday. Did you know… – Globally 60% of all online transactions on Cyber Monday last year (2017) happened at Amazon which is staggering (Tech Radar – A whopping £1.4bn […]

07 Sep 2018
10 Aug 2018

Gillian Waddell, MD and Martin Knowles ask: If 72% of consumers use Amazon as a catalogue, who’s merchandising your brand?

Gillian Waddell, MD and Martin Knowles ask: If 72% of consumers use Amazon as a catalogue, who’s merchandising your brand?   In case anyone was unclear on Amazon’s proposition, its website page describes itself as “Earth’s Biggest Selection”. If we want to buy it, Amazon will sell it. One function of this is that Amazon is also the world’s biggest catalogue. With a few simple clicks we can read product specifications, compare prices and assess other users’ product reviews of […]