Brand Archives - Fuel PR

09 Nov 2020

Managing Director at Fuel PR, Gillian Waddell, Offers Expertise on Australian Beauty and Personal Care Brands Launching in the UK

Managing Director at Fuel PR, Gillian Waddell, Offers Expertise to Australian Beauty & Personal Care Brands Launching in the UK Managing Director at Fuel PR, Gillian Waddell, offered her expertise to Australian beauty and personal care brands launching in the UK, by taking part in the Australia-UK Chamber of Commerce Webinar entitled ‘Market Briefing: Accessing the UK’s Beauty & Personal Care Market’. During this session, Gillian talked Australian brands through launching their beauty and personal care brands here in the UK. […]

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17 Jan 2020

Gillian Waddell, MD Fuel PR announces new client Massage and Yoga with Sophia

Gillian Waddell, MD Fuel PR announces new client Massage and Yoga with Sophia Massage and Yoga with Sophia is a safe space offering Yoga, Aromatherapy Massage, Breathing and Relaxation Techniques in East Lothian and Edinburgh. For the past 6 years Sophia has been immersed in learning, teaching and developing functional medicine techniques, both in ashrams and internationally. Sophia’s qualifications include 200h hour Teacher Training: Hatha Yoga, 2 Year Diploma: Anatomy, Physiology and Pathology, Aromatherapy and Massage (NVQ Level 5), 200 […]

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10 Jan 2020

Gillian Waddell, MD Fuel PR announces new client Regular Girl

Gillian Waddell, MD Fuel PR announces new client Regular Girl Gillian Waddell, MD Fuel PR announces new client Regular Girl. Thanks to Regular Girl, a Low-FODMAP diet isn’t the only answer. Everyone, without exception, wants to feel the comfort of being regular and stopping those familiar unwanted and uncomfortable gut responses – with a solution they can trust. Formulated for women by a woman nutritionist and dietitian, Regular Girl uses award winning Sunfiber® soluble dietary fibre and clinically proven probiotic Bifidobacterium […]

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21 Oct 2019

Gillian Waddell asks Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop?

Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop? Gillian Waddell, MD of Fuel for Amazon, believes it’s now THE most effective direct to consumer (DTC) online brand launch tool An Amazon Brand Store is like having your own brand’s website on Amazon. Multi-page Amazon Stores can be up to 3 levels deep and can be used to showcase your brand’s available products and their attributes, all in one place. You can also enhance […]

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05 Apr 2019

Influencer Marketing: Fuel PR tips for upcoming bloggers

Influencer Marketing: Fuel PR tips for upcoming bloggers PR’s and brands have influencer marketing strategies that include connecting bloggers and brands to promote on social media. In this instance, a PR person’s role is to find influencers with existing communities of engaged followers to work closely with their clients. These influencers are established brand advocates in their niche with a large social media following who trust in their knowledge and opinions of the brands they collaborate with. As a public […]

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20 Jun 2018

Fuel PR looks at Summer Cider Trends 2018

Fuel PR looks at Summer Cider Trends 2018 With Summer’s hot weather starting to beam down on the UK, cooling summer ciders will be getting a timely boost; in fact, over a quarter of Brits (27%) drink more alcohol when the weather gets warmer [1]. With this Summer’s World Cup, it is likely this figure will increase even more substantially. What this means for alcohol producers, particularly in the cider industry, is an increased emphasis placed on sales volume over […]

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27 Mar 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]

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06 Feb 2018

Ugo Foods launch another ground-breaking pasta under their new ‘Ugo Thrive’ range

Ugo Foods launch another ground-breaking pasta under their new ‘Ugo Thrive’ range Ugo Foods, first to market with gluten free, high protein and fresh pasta are innovating again! Their new vegan Pumpkin and Sage Raviolini is part of a brand overhaul; previously the range has been marketed as Evexia Thrive and has a significant gluten free following. With the fast-growing trends towards both higher protein lifestyles and veganism, people are increasingly concerned with environmental, ethical and health issues. With a […]

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31 Jan 2018

Fuel PR with Saphira’s Hair at Soho Hotel

Fuel PR with Saphira’s Hair at Soho Hotel Fuel PR hosted an exclusive media event to launch Saphira Hair to showcase the range of natural hair care products made with the 26 Minerals found in the Dead Sea. The six products in the Saphira range are enriched with 26 Dead Sea minerals, which are produced naturally under unique climatic conditions and all contain fluorine, calcium, magnesium and copper, which bring essential therapeutic benefits to both hair and scalp. The event […]

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24 Apr 2017

ODABAN®: Give excess body sweat the boot and say hello to your new summer beauty essential

Keep cool this summer and avoid an office meltdown with this sweat busting formula from ODABAN®, the gentle yet effective brand that has relieved excessive sweating for consumers for over forty years. For centuries, the age old stigma attached to sweating has been linked to deep rooted social stigmas such as bad personal hygiene and a general lack of bodily cleanliness. A recent survey revealed 3% of the world’s population is affected by hyperhidrosis, the condition that causes extreme sweating […]

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