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Tag : brands

19 Apr 2018

Fuel PR clients Ugo Thrive and Orgran scoop Golds at the FreeFrom Awards 2018

Fuel PR clients Ugo Thrive and Orgran scoop Golds at the FreeFrom Awards 2018 Fuel PR clients Ugo Thrive and Orgran attended the annual awards to celebrate the innovation and imagination shown by the food industry in creating foods that are free of wheat, gluten, dairy, eggs, nuts, soya, sulphites and other allergens. Ugo Thrive has scooped four prestigious FreeFrom Food Awards at this year’s celebration, which took place at the Royal College of Physicians on 18th April 2018. The […]

27 Mar 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]

26 Feb 2018

Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance

Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance A recent month-long investigation by EU member states has identified over 400 unauthorised novel foods marketed online in Europe, something that’s expected to prompt nations to become more active in encouraging E-commerce integrity among online brands. In the first extensive investigation of its type by the EU, the initiative searched over 1000 websites across the 25 member states (in addition to Norway and Switzerland) […]

17 Jan 2018

Introducing Fuel for Amazon

Introducing Fuel for Amazon Fuel for Amazon is a new service which enables brand owners to optimise their performance with the world’s fastest growing retailer to maximise commercial results. Amazon is radically transforming Retail and brands can no longer sit and watch from the sidelines. Having a compelling presence on Amazon is a strategic imperative. 72% of consumers use Amazon to find products before purchasing, 51% say that even if they find something on another site they still check on […]