Fuel PR looks at Summer Cider Trends 2018 With Summer’s hot weather starting to beam down on the UK, cooling summer ciders will be getting a timely boost; in fact, over a quarter of Brits (27%) drink more alcohol when the weather gets warmer [1]. With this Summer’s World Cup, it is likely this figure will increase even more substantially. What this means for alcohol producers, particularly in the cider industry, is an increased emphasis placed on sales volume over […]
Taunton Cider Company appoints Fuel PR Gillian Waddell is delighted to announce Taunton Cider Company, one of the UK’s oldest and most illustrious cider companies, has appointed Fuel PR. Established in 1911, the award-winning Taunton Cider offers a Medium and a Dry cider crafted from the finest bittersweet cider apples from all over Somerset. Taunton Cider, Proper Cider. From Somerset For more information please contact Sophie(sophie@fuelrefuel.com)
Temperatures are up as we soak in the summer heat. So why are we wringing wet? Basking in the sun? Sort of. Rainy days? Not really, despite August’s doom-laden forecasts. Getting in a right sweat? Yes – for well over half of us. The new Lowdown on Sweat Survey[1] shows that 54.7% of Brits suffer from heavy sweating, with nearly two thirds (60.5%) of 25-34s pouring with it. It’s hot in the UK’s cities, with some sweatier than others – two […]