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Tag : campaign

09 Nov 2016

Kappa Bioscience PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients. The following is a case study of Fuel PR client, Kappa Bioscience – the pioneer in development and production of the only synthetic and biologically active all-trans menaquinone-7 (vitamin K2 MK-7), marketed under the K2VITAL® brand name.   Objective: Support commercial objectives of being the No 1 provider of K2 MK-7 in the International market place Strategy: Raise profile of International dynamic […]

26 Sep 2016

Haliborange PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients. The following is a case study of Fuel PR client, Haliborange – the UK’s number one children’s supplement brand, loved and trusted for generations.   Haliborange Schools Programme Objectives: Create PR campaign to address dual issue of oily fish unpopularity and expensive supplementation (frequently resulting in reflux) Change consumer behaviour Influence/increase sales Strategy: Create, deliver and manage nationwide schools […]