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Tag : consumers

17 Jan 2018

Introducing Fuel for Amazon

Introducing Fuel for Amazon Fuel for Amazon is a new service which enables brand owners to optimise their performance with the world’s fastest growing retailer to maximise commercial results. Amazon is radically transforming Retail and brands can no longer sit and watch from the sidelines. Having a compelling presence on Amazon is a strategic imperative. 72% of consumers use Amazon to find products before purchasing, 51% say that even if they find something on another site they still check on […]

15 Aug 2017

Fuel PR: Cosmetic expiration dates – Why do they matter?

We all know food goes out of date, but did you know that so do cosmetics? Nearly all consumers neglect expiration dates on their cosmetics, which is causing concern amongst skincare experts. The US National Institute of Health [1] commissioned a study which showed that 97% of people admitted to having used products which were well past their cosmetic expiration end date. The PAO symbol (period after opening) is present on all cosmetics packaging, informing consumers about how long to […]