consumers Archives

10 Jan 2020

Gillian Waddell, MD Fuel PR announces new client Regular Girl

Gillian Waddell, MD Fuel PR announces new client Regular Girl Gillian Waddell, MD Fuel PR announces new client Regular Girl. Thanks to Regular Girl, a Low-FODMAP diet isn’t the only answer. Everyone, without exception, wants to feel the comfort of being regular and stopping those familiar unwanted and uncomfortable gut responses – with a solution they can trust. Formulated for women by a woman nutritionist and dietitian, Regular Girl uses award winning Sunfiber® soluble dietary fibre and clinically proven probiotic Bifidobacterium […]

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21 Oct 2019

Gillian Waddell asks Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop?

Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop? Gillian Waddell, MD of Fuel for Amazon, believes it’s now THE most effective direct to consumer (DTC) online brand launch tool An Amazon Brand Store is like having your own brand’s website on Amazon. Multi-page Amazon Stores can be up to 3 levels deep and can be used to showcase your brand’s available products and their attributes, all in one place. You can also enhance […]

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14 Oct 2019

Gillian Waddell Examines 9 Top Health Benefits of Apple Cider Vinegar

Gillian Waddell Examines 9 Top Health Benefits of Apple Cider Vinegar Gillian Waddell examines the top health benefits of Apple Cider Vinegar. What is Apple Cider Vinegar? During the fermentation process, sugars are broken down by bacteria and yeasts, into alcohol, if you ferment this further then you get vinegar. You can make vinegar from many things, fruits, vegetables and grains and in the case of apple cider vinegar – apples! Apple Cider Vinegar has been used for hundreds […]

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07 Sep 2018

Gillian Waddell, MD and Martin Knowles ask: Is outsourcing Amazon the future of Key Accounts?

Gillian Waddell, MD and Martin Knowles ask: Is outsourcing Amazon the future of Key Accounts? Disruptor brands. Everyone loves talking about them. Google has wiped out Yellow Pages. Uber has virtually killed off the black cab and Amazon…well it’s carnage on the high street. Talk focuses mainly on the seismic changes they have driven in consumer behaviour and the subsequent impact that has had on competitor brands, with much less made of the business-to-business challenges that need to be addressed […]

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27 Mar 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]

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16 Mar 2018

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong.

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong You may have read my thoughts on what would be trending at the 2018 Natural Products Expo West – inclusive of cannabinoids, innovative proteins, veganism, organics and lifestyle nutrition. Having just got back from the show, which attracted 80,000 professionals and over 3,000 leading industry brands, the strength of these niches was certainly evident. However, as ever, the Expo helped to refine precisely ‘What’s hot and what’s not’. One […]

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01 Mar 2018

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!)

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!) Europe’s about to shiver under a late blast of winter. But we can expect to see some hot trends emerging at the 2018 Natural Products Expo West in Anaheim, California from March 7 – 11 – including a new emphasis on lifestyle nutrition and the emergence of cannabinoids and advanced bioactive peptides. The industry’s progression is exciting and the future is bright for the brands who evolve with consumer […]

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26 Feb 2018

Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance

Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance A recent month-long investigation by EU member states has identified over 400 unauthorised novel foods marketed online in Europe, something that’s expected to prompt nations to become more active in encouraging E-commerce integrity among online brands. In the first extensive investigation of its type by the EU, the initiative searched over 1000 websites across the 25 member states (in addition to Norway and Switzerland) […]

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17 Jan 2018

Introducing Fuel for Amazon

Introducing Fuel for Amazon Fuel for Amazon is a new service which enables brand owners to optimise their performance with the world’s fastest growing retailer to maximise commercial results. Amazon is radically transforming Retail and brands can no longer sit and watch from the sidelines. Having a compelling presence on Amazon is a strategic imperative. 72% of consumers use Amazon to find products before purchasing, 51% say that even if they find something on another site they still check on […]

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15 Aug 2017

Fuel PR: Cosmetic expiration dates – Why do they matter?

We all know food goes out of date, but did you know that so do cosmetics? Nearly all consumers neglect expiration dates on their cosmetics, which is causing concern amongst skincare experts. The US National Institute of Health [1] commissioned a study which showed that 97% of people admitted to having used products which were well past their cosmetic expiration end date. The PAO symbol (period after opening) is present on all cosmetics packaging, informing consumers about how long to […]

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