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Tag : fitness

17 May 2018

Fuel PR look at the upcoming summer trends in the fitness industry

Fuel PR look at the upcoming summer trends in the fitness industry As temperatures soar and summer approaches millions across the country are in a hurry to get fit. The pressure for that bikini body or that six pack is as high as ever at this time of year. Here are five upcoming summer trends that are sure to get you in shape for the summer ahead…. Wearable technology: Technology and fitness has collided in recent years. From GoPros to […]

27 Mar 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]

09 Feb 2018

Will Millennial Lifestylists Turn Sports Nutrition Vegan?

Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]

02 Oct 2017

Fuel has been appointed to handle the PR for Be Different Fitness by Ivan Burev

Gillian Waddell, MD of Fuel PR is pleased to announce that Fuel PR has been appointed to handle the PR for Be Different Fitness by Ivan Burev Be Different Fitness by Ivan Burev specialises in body transformations and also teaches workouts that work, nutrition plans that will impact your life, and fitness and health tips that make sense. As well as this, Ivan Burev has also created an online coaching service called BeYour12, which is a 12-week training and nutrition […]

14 Sep 2017

Scitec Nutrition appoints Fuel PR to handle PR communications

Gillian Waddell is delighted to announce that Fuel PR has been appointed to handle the PR & Communications for Scitec Nutrition. Scitec is a leading sport nutrition company in Europe and offers its products in 90 countries worldwide.  Products range from proteins through amino acids and weight-control formulas to vitamins and minerals and much more. Scitec’s products help support and complete the daily nutrition of athletes or anybody, who partakes in sports on a regular basis. Fuel PR Scitec Nutrition […]

31 Jan 2017

999fitnessresponse: Introducing a Breakthrough Fitness Concept

Introducing a Breakthrough Fitness Concept During 2017, Fuel PR will pilot and launch 999fitnessresponse, an important new concept which has been created to spearhead the transformation of fitness and health among the UK’s Emergency Services.  This pioneering, breakthrough initiative is a clear and direct response to the Department of Health’s recent call to action for the Fitness Industry to step up to the plate, to educate and motive the UK’s population to reach best practice fitness levels.  999fitnessresponse is designed […]

13 Sep 2016

How exercise can undo the harm of drinking and help you get over the post-holiday blues | Fuel PR

Bodybuilding.com Shows You How The end of summer is a misery for many of us – because we’ve just come back from holiday, we’ve put on a few pounds and the kids are whinging about going back to school. We may have also over-indulged on alcohol, which we know is never good for our bodies or our fitness. It’s also the most popular season for couples to split or take time out from each other. As a result, many people […]