Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]
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