Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop? Gillian Waddell, MD of Fuel for Amazon, believes it’s now THE most effective direct to consumer (DTC) online brand launch tool An Amazon Brand Store is like having your own brand’s website on Amazon. Multi-page Amazon Stores can be up to 3 levels deep and can be used to showcase your brand’s available products and their attributes, all in one place. You can also enhance […]
Gillian Waddell, MD of Fuel for Amazon attends Natural Expo West 2019 From natural and speciality foods to supplements and health and beauty, the Natural Products Expo is where you will find the hottest start-ups through to mere established brands that showcase the latest innovations in natural products across all categories. This trade show brings people and brands from all over the world to come together under one roof. Over 3,600 exhibitors, industry pioneers and more than 700 brands making […]
Black Friday and Cyber Monday is fast approaching! What is your strategy for Amazon? written by Gillian Waddell MD, Fuel For Amazon Mark the 23rd November and 26th November 2018 in your diaries as these are pivotal dates for commercial sales on the global platform – aka Black Friday and Cyber Monday. Did you know… – Globally 60% of all online transactions on Cyber Monday last year (2017) happened at Amazon which is staggering (Tech Radar – A whopping £1.4bn […]
Gillian Waddell asks ‘What is your brand’s strategy for Amazon?’ We’ve all been there. Typed in those six letters, appropriate dot something and then off we go. Navigating our way through retail nirvana searching and shopping for presents, for treats, for must-haves and the can’t-live-without and the can’t-find-anywhere-else and the simply-must-have-it-next-day. If that is how you feel about shopping with the world’s largest global retailer – one of a top 10 of global URLs visited daily – then imagine what […]