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Tag : generation

06 Jun 2018

World Heart Beat Strikes A Fresh Chord At Ronnie Scott’s with Fuel PR

World Heart Beat Strikes A Fresh Chord At Ronnie Scott’s with Fuel PR Ronnie Scott’s Jazz club is renowned for hosting the very best. From the likes of Wynton Marsalis to Kenny Garrett, the exclusive Soho club is a stage that regularly attracts Jazz royalty and the industry’s elite. But on Thursday afternoon, the Club struck a very different chord. It was the turn of the young pretenders. The turn of Fuel’s client World Heart Beat Music Academy and some […]

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]