Gillian Waddell asks ‘What is your brand’s strategy for Amazon?’ We’ve all been there. Typed in those six letters, appropriate dot something and then off we go. Navigating our way through retail nirvana searching and shopping for presents, for treats, for must-haves and the can’t-live-without and the can’t-find-anywhere-else and the simply-must-have-it-next-day. If that is how you feel about shopping with the world’s largest global retailer – one of a top 10 of global URLs visited daily – then imagine what […]
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