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Tag : lifestyle

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

09 Feb 2018

Will Millennial Lifestylists Turn Sports Nutrition Vegan?

Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]

18 Sep 2017

Gillian Waddell is thrilled to announce that Fuel PR has been appointed to handle the PR for LithoLexal®

Gillian Waddell, MD of Fuel PR is pleased to announce that Fuel has been appointed to handle the PR for LithoLexal® Award-winning LithoLexal® offers a new generation of products specifically created to help improve bone and joint health in the UK population. LithoLexal® products challenge traditional calcium alternatives, which are rock-based and hard for the body to absorb easily and effectively. PR Scientific studies have shown that LithoLexal® can help and support the normal Bone Rebuilding Cycle. Its unique marine […]