As the demand for supplements grows, so does the demand for quality and Company ethics. Are you on track to meet these demands? Here are our top 6 trends to look out for and any potential blocks to them. Stress Supplements – It’s no surprise to see that stress supplements are one of the most in demand at the moment. This demand is thought to increase as people worry more and more about mental health. Plant based adaptogens and Ayurvedic […]
Gillian Waddell, MD Fuel PR announces new client Regular Girl Gillian Waddell, MD Fuel PR announces new client Regular Girl. Thanks to Regular Girl, a Low-FODMAP diet isn’t the only answer. Everyone, without exception, wants to feel the comfort of being regular and stopping those familiar unwanted and uncomfortable gut responses – with a solution they can trust. Formulated for women by a woman nutritionist and dietitian, Regular Girl uses award winning Sunfiber® soluble dietary fibre and clinically proven probiotic Bifidobacterium […]
Gillian Waddell, MD of Fuel PR announces new client USN, a market leader in sports nutrition Gillian Waddell, MD of Fuel PR is pleased to announce sports nutrition brand USN as a new client. USN prides itself on offering only the best sports supplementation and expert nutritional advice. Aimed at fuelling the ambition of any fitness enthusiast, the USN objective is to help any individual that has a goal or objective to reach higher and push harder. The exciting USN […]
Gillian Waddell discusses trends in the food industry with Fuel’s in-house nutritionist Shona Wilkinson Thinking about bringing out a health-related product? Here is what you need to know. Ethics, Ethics, Ethics! It’s not enough to just have a good product nowadays as our consumers are demanding so much more and have huge environmental expectations. They are also willing to pay more for products which show environmental responsibility. Products will be examined, and questions asked about the ethics around the ingredients, […]
New peanut-allergy drug could be a breakthrough Gillian Waddell, MD of Fuel PR Allergy is one of the most common chronic diseases in Europe. Over 44% of British Adults suffer from an allergy and over the past 20 years there has been a 615% increase in anaphylaxis hospital admissions. It was reassuring to read in the New England Journal of Medicine that they are getting closer to finding some solutions and cures. Peanut allergy is extremely difficult to manage for […]
PhD Nutrition Announces Nationwide Partnership with David Lloyd Leisure PhD Nutrition has been selected to become the official sports nutrition partner of the iconic David Lloyd Leisure, supplying its premium range of performance and active nutrition to all 99 UK locations. Market leading brand PhD will provide club members with performance nutrition products that taste great and help people achieve their active lifestyle goals. David Lloyd Leisure, which operates two brands – David Lloyd Clubs and London-based Harbour Clubs – […]
Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations This year’s Vitafoods Europe runs from 15-17 May 2018 at the Palexpo in Geneva and is expected to reveal a range of developments in the nutraceutical industry, which is predicted to be worth $275 billion globally by 2021. According to the show, 92% of brands surveyed in advance of the expo, felt positive about future success – with healthy ageing, general well-being, […]
Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]
Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]
The Three K’s to Kickstart a Healthy Gut With Irritable Bowel Syndrome (IBS) affecting up to 20% of the UK population, and the establishment of the gut as ‘the second brain’, there has never been a more relevant time to address your digestive health and begin to make educated dietary choices. So why is gut health so critical? Being mindful of the health of your gut inhabitants will not only benefit your digestive system but have further effects on overall […]