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Tag : PR

04 Dec 2019

Gillian Waddell: Celebrating an Award-Winning Year

Gillian Waddell: Celebrating an Award-Winning Year 2019 has been a bumper year for our clients as both new and established brands have enjoyed starring roles in this year’s media awards season   And the Winners Are… The prestigious Pure Beauty Awards represent the voice of the UK Beauty Industry. Two Fuel clients, Palmer’s and Tamaar Skincare, celebrated their well-deserved accolades with the Fuel team at this year’s awards ceremony. Palmer’s won Gold for Coconut Oil Foot Oil in the category […]

21 Oct 2019

Gillian Waddell asks Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop?

Can an Amazon Brand Store Deliver Better, Faster Results than a Brand’s Own Web Shop? Gillian Waddell, MD of Fuel for Amazon, believes it’s now THE most effective direct to consumer (DTC) online brand launch tool An Amazon Brand Store is like having your own brand’s website on Amazon. Multi-page Amazon Stores can be up to 3 levels deep and can be used to showcase your brand’s available products and their attributes, all in one place. You can also enhance […]

05 Apr 2019
Influencer-Marketing - Fuel-PR

Influencer Marketing: Fuel PR tips for upcoming bloggers

Influencer Marketing:  Fuel PR tips for upcoming bloggers PR’s and brands have influencer marketing strategies that include connecting bloggers and brands to promote on social media. In this instance, a PR person’s role is to find influencers with existing communities of engaged followers to work closely with their clients. These influencers are established brand advocates in their niche with a large social media following who trust in their knowledge and opinions of the brands they collaborate with.  As a public […]

18 May 2018

Taunton Cider Company appoints Fuel PR

Taunton Cider Company appoints Fuel PR Gillian Waddell is delighted to announce Taunton Cider Company, one of the UK’s oldest and most illustrious cider companies, has appointed Fuel PR. Established in 1911, the award-winning Taunton Cider offers a Medium and a Dry cider crafted from the finest bittersweet cider apples from all over Somerset. Taunton Cider, Proper Cider. From Somerset For more information please contact Sophie(sophie@fuelrefuel.com)

01 May 2018

Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations

Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations This year’s Vitafoods Europe runs from 15-17 May 2018 at the Palexpo in Geneva and is expected to reveal a range of developments in the nutraceutical industry, which is predicted to be worth $275 billion globally by 2021. According to the show, 92% of brands surveyed in advance of the expo, felt positive about future success – with healthy ageing, general well-being, […]

05 Apr 2018

Fuel PR announces Jennifer Lopez INGLOT collaboration

Fuel PR announces Jennifer Lopez INGLOT collaboration INGLOT have revealed a partnership with Jennifer Lopez after decades serving as a muse for the makeup industry. The exclusive line will launch on April 26th and will bring both Jennifer and INGLOT’s shared vision of strong femininity to life whilst offering women diverse ways to express themselves through cosmetics. The line launches globally on April 26th on inglotuk.com, jenniferlopezinglot.com and in INGLOT stores. For more information please contact gillian@fuelrefuel.com or hollie@fuelrefuel.com Visit […]

27 Mar 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]

26 Mar 2018

Fuel Agenda Monitoring

Fuel Agenda Monitoring Fuel PR provides a top-line, free of charge, weekly agenda monitoring service across health, beauty and wellness; primarily focused on the UK market. A sample of this week’s edition is below; if you would like to be added to the distribution list, please contact Gillian@fuelrefuel.com. 26 March 2018 London Protein Water Co Goes Mainstream With Ocado Listing Protein Water Co, the British brand behind the UK’s first natural protein-infused waters, has secured the first nationwide supermarket listing […]

26 Mar 2018

Fuel PR with COOLA at Hamyard Hotel

Fuel PR with COOLA at Hamyard Hotel Fuel PR hosted an exclusive event to launch COOLA’s new range of Sunless Tanning products, the range of natural products contain skin protecting benefits such as plant stem cell culture from the Gotu Kola plant known to help smooth skin and reduce signs of skin aging. COOLA’s products uses innovative and scientifically advanced ingredients that are natural, organic, sustainable and locally sourced. The event was hosted at the Hamyard Hotel’s roof terrace providing […]

20 Feb 2018

Do You Need Expert Advice and Comment? Fuel PR’s Dietitian and Sports Nutritionist Can Help

Do You Need Expert Advice and Comment? Fuel PR’s Dietitian and Sports Nutritionist Can Help Nutritional wisdom changes regularly, depending on the latest data and information available. Being able to call on a credible expert for advice and comment can help you wade through the daily information minefield and cut through to the reality much more quickly than relying on Google. Fuel PR’s in-house Dietitian and Sports Nutritionist Imogen Wolsey offers expert counsel and insights, monitors health and nutrition trends, […]