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Tag : PR

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]

07 Aug 2017

Fuel PR Intern, Wesley: The most informative and enriching experience so far in my academic career

Internship at Fuel PR My internship experience at Fuel PR has been one of the most informative and enriching experiences so far in my academic career. It was my first internship and I was worried that I would suffer a stereotypical internship where I did primarily what would be described as “grunt” work, but I was assured by Leandra during my interview that this would not be the case. It was comforting to hear these words and to see the […]

19 Jul 2017

So Divine Wins the Most Intimate Test of the Year from Good Housekeeping Institute | Fuel PR

So Divine Massaging Wand named one of three winners in exclusive test   The So Divine ‘Wicked Game’ Massaging Wand has been named a winner by the Good Housekeeping Institute. Twenty seven different varieties of vibrators were put through their paces over the last two months, and So Divine has come out on top with an overall score of 77 out of 100. Good Housekeeping Institute noted that ‘all the testers agreed they found it pleasurable to use’.[1] [1] Good […]

05 Apr 2017
fuel-pr-evexia-thrive

Evexia Thrive Scoops Two Free From Awards for 2017

Gluten Free Brand wins in two categories including one GOLD Leandra Cardozo, Account Manager at Fuel PR, is pleased to announce that Fuel PR Client Evexia Thrive has scooped two prestigious Free From Food Awards at this year’s celebration, which took place at The Royal College of Physicians on 28th March 2017. The Free From Food Awards celebrate the brands, products and sales staff that have made the biggest impact in the free from industry over the past twelve months. […]

01 Mar 2017
andrew work fuel pr

Andrew, PR Intern: Fuel PR is the place for you!

Meet Andrew, our great PR Intern, who undertook his work experience placement with Fuel PR.   On my flight, over from America into the UK I was extremely nervous to start my internship at Fuel PR. Not only did I lack office experience, I had no comfort with working over 2,000 miles from home. I did not know what would be expected of me throughout the internship and my lack of market intelligent had me prepared for the worst. When […]

06 Feb 2017

Fuel PR Reports Back: Well’s swell!

Wellness is now a status symbol and key 2017 trend, according to new research published by Euromonitor International in its recent Top Global Consumer Trends for 2017 report. Dedicated consumers are willing to pay a premium for boutique fitness sessions, high–end athleisure wear and food with health benefits as more and more of us are keen to flaunt our passion for wellness and signify that health and wellness matters to us. A growing number of new fitness types are emerging […]

30 Nov 2016
Fuel PR Client Palmer's The Beauty Awards 2016

Palmer’s Wins Gold at The Beauty Awards 2016 | Fuel PR

Fuel PR Announces that Palmer’s Wins Gold at The Beauty Awards!   On Thursday 24th November Fuel PR headed to London’s stunning Banqueting House with Palmer’s for The Beauty Awards 2016. Despite only launching a suncare range earlier this year,  Palmer’s was awarded Gold in the Best New Suncare Category. This is another amazing accolade for Palmer’s and a great addition to a goldenly successful year!   We won!💃Palmer’s Cocoa Butter Eventone Suncare Lotion SPF 30 won Best New Suncare […]

09 Nov 2016

Kappa Bioscience PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients. The following is a case study of Fuel PR client, Kappa Bioscience – the pioneer in development and production of the only synthetic and biologically active all-trans menaquinone-7 (vitamin K2 MK-7), marketed under the K2VITAL® brand name.   Objective: Support commercial objectives of being the No 1 provider of K2 MK-7 in the International market place Strategy: Raise profile of International dynamic […]

28 Oct 2016

Bare Republic Scoops Best New International Breakthrough Brand At the Pure Beauty Awards 2016! | Fuel PR

Gillian Waddell Announces: Bare Republic Wins GOLD at Top Industry Awards Fuel PR is thrilled to announce Bare Republic has won Gold at this year’s Pure Beauty Awards, after launching into the UK retail sector just a few months ago! This year’s Pure Beauty celebration, which took place at the Savoy London on 27th October 2016, was the first time an ‘International’ category had been introduced and Bare Republic beat off stiff competition from around the world to pick up […]

27 Oct 2016