Gillian Waddell, MD and Martin Knowles ask: If 72% of consumers use Amazon as a catalogue, who’s merchandising your brand? In case anyone was unclear on Amazon’s proposition, its website page describes itself as “Earth’s Biggest Selection”. If we want to buy it, Amazon will sell it. One function of this is that Amazon is also the world’s biggest catalogue. With a few simple clicks we can read product specifications, compare prices and assess other users’ product reviews of […]
Fuel PR announce that INGLOT have collaborated with Jennifer Lopez for a 70-piece collection ranging from powders to lipsticks, shadows to eyelashes and palettes. Jennifer worked very closely with the brand on every aspect of the collection. All colours in the line were created and handpicked by Jennifer herself. As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on the go. The product collection allows women to […]
Fuel PR clients Ugo Thrive and Orgran scoop Golds at the FreeFrom Awards 2018 Fuel PR clients Ugo Thrive and Orgran attended the annual awards to celebrate the innovation and imagination shown by the food industry in creating foods that are free of wheat, gluten, dairy, eggs, nuts, soya, sulphites and other allergens. Ugo Thrive has scooped four prestigious FreeFrom Food Awards at this year’s celebration, which took place at the Royal College of Physicians on 18th April 2018. The […]
Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]
Celebrating So Divine Last night, Fuel PR celebrated the 1st Birthday of So Divine with an exclusive event in the heart of London to showcase the existing range of products and introduce some new products for the year ahead. The So Divine range was born from the belief that sex toys should be fun for all and that everyone is entitled to safe and playful sexual pleasure. The So Divine range is made up of 9 different products ranging from […]
Fuel PR has been appointed to handle the PR for Profusion Cosmetics Los Angeles based makeup brand Profusion Cosmetics, has appointed Fuel PR to represent them in the UK. The brand is set to launch its on-trend colour line which specialises in top quality yet affordable products in January 2018. Profusion will initially be launching with four beautifully crafted collections in a selection of colour palettes for face, eyes, brows and contouring. Visit: https://www.profusioncosmetics.co.uk/ for more information. For more information please […]
Fuel PR’s Escape With Palmer’s at Duck and Dry! On Thursday 28th September Fuel hosted an exclusive media event on behalf of Palmer’s to showcase the plethora of innovative hair care products now available within the range. The event was hosted at the Duck & Dry salon in Oxford Circus and provided journalists and social influencers the opportunity to #EscapeWithPalmers for the afternoon and have a bespoke hair treatment using products from across the range. It was a great platform […]
Fuel PR Announces that Palmer’s Wins Gold at The Beauty Awards! On Thursday 24th November Fuel PR headed to London’s stunning Banqueting House with Palmer’s for The Beauty Awards 2016. Despite only launching a suncare range earlier this year, Palmer’s was awarded Gold in the Best New Suncare Category. This is another amazing accolade for Palmer’s and a great addition to a goldenly successful year! We won!💃Palmer’s Cocoa Butter Eventone Suncare Lotion SPF 30 won Best New Suncare […]
Fuel PR’s Managing Director, Gillian Waddell, attended natural Products Expo West.