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Tag : protein

16 Mar 2018

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong.

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong You may have read my thoughts on what would be trending at the 2018 Natural Products Expo West – inclusive of cannabinoids, innovative proteins, veganism, organics and lifestyle nutrition. Having just got back from the show, which attracted 80,000 professionals and over 3,000 leading industry brands, the strength of these niches was certainly evident. However, as ever, the Expo helped to refine precisely ‘What’s hot and what’s not’. One […]

01 Mar 2018

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!)

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!) Europe’s about to shiver under a late blast of winter. But we can expect to see some hot trends emerging at the 2018 Natural Products Expo West in Anaheim, California from March 7 – 11 – including a new emphasis on lifestyle nutrition and the emergence of cannabinoids and advanced bioactive peptides. The industry’s progression is exciting and the future is bright for the brands who evolve with consumer […]

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

09 Feb 2018

Will Millennial Lifestylists Turn Sports Nutrition Vegan?

Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]

31 Oct 2016
fuel-pr-supplements

Protein Supplement Reduces Blood Pressure | Fuel PR

Whey protein reduces blood pressure for improved cardiometabolic health, shows Whey2Go clinical trial led by the University of Reading in partnership with Volac. The Whey2Go study is the first randomised clinical trial to evaluate the relative effects of milk proteins whey and calcium-caseinate on several cardiometabolic health markers. The study revealed that consumption of whey protein (28g twice a day for 8 weeks) resulted in clinically relevant reductions in 24-hour blood pressure compared with a maltodextrin control, a change that […]