K-beauty leads the way in beauty innovation Nadia Cohen, Account Director at Fuel PR reports on South Korean beauty innovations rocking the beauty industry. South Korea’s beauty industry or K-beauty, as it’s known, has reached international cult status. Raising standards for innovation within the global beauty industry, and establishing itself as forwarding thinking and revolutionary in its development of new beauty categories. What is K-beauty known for? South Korean innovations such as BB creams, sheet masks, ampoules and stick applicators […]
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