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12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]

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09 Nov 2016

Kappa Bioscience PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients. The following is a case study of Fuel PR client, Kappa Bioscience – the pioneer in development and production of the only synthetic and biologically active all-trans menaquinone-7 (vitamin K2 MK-7), marketed under the K2VITAL® brand name.   Objective: Support commercial objectives of being the No 1 provider of K2 MK-7 in the International market place Strategy: Raise profile of International dynamic […]

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28 Oct 2016

Bare Republic Scoops Best New International Breakthrough Brand At the Pure Beauty Awards 2016! | Fuel PR

Gillian Waddell Announces: Bare Republic Wins GOLD at Top Industry Awards Fuel PR is thrilled to announce Bare Republic has won Gold at this year’s Pure Beauty Awards, after launching into the UK retail sector just a few months ago! This year’s Pure Beauty celebration, which took place at the Savoy London on 27th October 2016, was the first time an ‘International’ category had been introduced and Bare Republic beat off stiff competition from around the world to pick up […]

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