Sports Nutrition Trends Written By Michael Ledger, Junior Account Executive at Fuel PR Until recently, sports nutrition has been associated with elite athletes and protein powders with extreme bodybuilding – not your average gym goer. However, the health and wellness market has successfully broadened its appeal to the general public. Industry reports show that 1 in 3 adults used a sports nutrition product with most users aged between 16-34, both men (63%) and women (43%). The rise in popularity has created […]
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