Tag : strategy

12 Nov 2018

What is your strategy for Amazon for Black Friday and Cyber Monday?

Black Friday and Cyber Monday is fast approaching! What is your strategy for Amazon? written by Gillian Waddell MD, Fuel For Amazon  Mark the 23rd November and 26th November 2018 in your diaries as these are pivotal dates for commercial sales on the global platform – aka Black Friday and Cyber Monday. Did you know… – Globally 60% of all online transactions on Cyber Monday last year (2017) happened at Amazon which is staggering (Tech Radar – A whopping £1.4bn […]

17 Jan 2018

Introducing Fuel for Amazon

Introducing Fuel for Amazon Fuel for Amazon is a new service which enables brand owners to optimise their performance with the world’s fastest growing retailer to maximise commercial results. Amazon is radically transforming Retail and brands can no longer sit and watch from the sidelines. Having a compelling presence on Amazon is a strategic imperative. 72% of consumers use Amazon to find products before purchasing, 51% say that even if they find something on another site they still check on […]

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]

09 Nov 2016

Kappa Bioscience PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients. The following is a case study of Fuel PR client, Kappa Bioscience – the pioneer in development and production of the only synthetic and biologically active all-trans menaquinone-7 (vitamin K2 MK-7), marketed under the K2VITAL® brand name.   Objective: Support commercial objectives of being the No 1 provider of K2 MK-7 in the International market place Strategy: Raise profile of International dynamic […]