logo

Tag : trends

20 Jun 2018

Fuel PR looks at Summer Cider Trends 2018

Fuel PR looks at Summer Cider Trends 2018 With Summer’s hot weather starting to beam down on the UK, cooling summer ciders will be getting a timely boost; in fact, over a quarter of Brits (27%) drink more alcohol when the weather gets warmer [1]. With this Summer’s World Cup, it is likely this figure will increase even more substantially. What this means for alcohol producers, particularly in the cider industry, is an increased emphasis placed on sales volume over […]

17 May 2018

Fuel PR look at the upcoming summer trends in the fitness industry

Fuel PR look at the upcoming summer trends in the fitness industry As temperatures soar and summer approaches millions across the country are in a hurry to get fit. The pressure for that bikini body or that six pack is as high as ever at this time of year. Here are five upcoming summer trends that are sure to get you in shape for the summer ahead…. Wearable technology: Technology and fitness has collided in recent years. From GoPros to […]

01 May 2018

Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations

Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations This year’s Vitafoods Europe runs from 15-17 May 2018 at the Palexpo in Geneva and is expected to reveal a range of developments in the nutraceutical industry, which is predicted to be worth $275 billion globally by 2021. According to the show, 92% of brands surveyed in advance of the expo, felt positive about future success – with healthy ageing, general well-being, […]

17 Apr 2018

Gillian Waddell, Managing Director of Fuel PR International, and Imogen Wolsey registered dietitian report: Food of the Month- Activated Charcoal- for health and beauty.

Gillian Waddell, Managing Director of Fuel PR International, and Imogen Wolsey registered dietitian report: Food of the Month- Activated Charcoal- for health and beauty. A charcoal based pizza for dinner might seem a little on the strange side at first glance, but with desirably detoxifying effects alongside teeth whitening outcomes this new food supplement has already been making its mark on the new year. Activated by high temperatures, this by-product of burnt char and other substances is highly porous with […]

27 Mar 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018

Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]

16 Mar 2018

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong.

Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong You may have read my thoughts on what would be trending at the 2018 Natural Products Expo West – inclusive of cannabinoids, innovative proteins, veganism, organics and lifestyle nutrition. Having just got back from the show, which attracted 80,000 professionals and over 3,000 leading industry brands, the strength of these niches was certainly evident. However, as ever, the Expo helped to refine precisely ‘What’s hot and what’s not’. One […]

01 Mar 2018

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!)

Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!) Europe’s about to shiver under a late blast of winter. But we can expect to see some hot trends emerging at the 2018 Natural Products Expo West in Anaheim, California from March 7 – 11 – including a new emphasis on lifestyle nutrition and the emergence of cannabinoids and advanced bioactive peptides. The industry’s progression is exciting and the future is bright for the brands who evolve with consumer […]

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

04 May 2017

Personal Nutrition Emerges As Next Industry Trend – Fuel PR

Personal nutrition is emerging as a key issue and opportunity for the nutrition industry, according to research recently conducted by the organisers of Vitafoods Europe 2017, which takes place from 9 – 11 May in Geneva. The research reflects the emergence of new possibilities such as individualised dietary guidelines, wearable technology, personalised nutrition based on genetic testing and nutrigenomics, which is regarded as both an important short and long term trend. The research highlights the continuing importance of quality evidence […]

24 Apr 2017

ODABAN®: Give excess body sweat the boot and say hello to your new summer beauty essential

Keep cool this summer and avoid an office meltdown with this sweat busting formula from ODABAN®, the gentle yet effective brand that has relieved excessive sweating for consumers for over forty years. For centuries, the age old stigma attached to sweating has been linked to deep rooted social stigmas such as bad personal hygiene and a general lack of bodily cleanliness. A recent survey revealed 3% of the world’s population is affected by hyperhidrosis, the condition that causes extreme sweating […]