As the demand for supplements grows, so does the demand for quality and Company ethics. Are you on track to meet these demands? Here are our top 6 trends to look out for and any potential blocks to them. Stress Supplements – It’s no surprise to see that stress supplements are one of the most in demand at the moment. This demand is thought to increase as people worry more and more about mental health. Plant based adaptogens and Ayurvedic […]
Gillian Waddell Examines 9 Top Health Benefits of Apple Cider Vinegar Gillian Waddell examines the top health benefits of Apple Cider Vinegar. What is Apple Cider Vinegar? During the fermentation process, sugars are broken down by bacteria and yeasts, into alcohol, if you ferment this further then you get vinegar. You can make vinegar from many things, fruits, vegetables and grains and in the case of apple cider vinegar – apples! Apple Cider Vinegar has been used for hundreds […]
Fuel PR looks at Summer Cider Trends 2018 With Summer’s hot weather starting to beam down on the UK, cooling summer ciders will be getting a timely boost; in fact, over a quarter of Brits (27%) drink more alcohol when the weather gets warmer [1]. With this Summer’s World Cup, it is likely this figure will increase even more substantially. What this means for alcohol producers, particularly in the cider industry, is an increased emphasis placed on sales volume over […]
Fuel PR look at the upcoming summer trends in the fitness industry As temperatures soar and summer approaches millions across the country are in a hurry to get fit. The pressure for that bikini body or that six pack is as high as ever at this time of year. Here are five upcoming summer trends that are sure to get you in shape for the summer ahead…. Wearable technology: Technology and fitness has collided in recent years. From GoPros to […]
Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations This year’s Vitafoods Europe runs from 15-17 May 2018 at the Palexpo in Geneva and is expected to reveal a range of developments in the nutraceutical industry, which is predicted to be worth $275 billion globally by 2021. According to the show, 92% of brands surveyed in advance of the expo, felt positive about future success – with healthy ageing, general well-being, […]
Gillian Waddell, Managing Director of Fuel PR International, and Imogen Wolsey registered dietitian report: Food of the Month- Activated Charcoal- for health and beauty. A charcoal based pizza for dinner might seem a little on the strange side at first glance, but with desirably detoxifying effects alongside teeth whitening outcomes this new food supplement has already been making its mark on the new year. Activated by high temperatures, this by-product of burnt char and other substances is highly porous with […]
Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]
Anaheim 2018 Natural Products Expo Follow-up – Her Spirit Is Strong You may have read my thoughts on what would be trending at the 2018 Natural Products Expo West – inclusive of cannabinoids, innovative proteins, veganism, organics and lifestyle nutrition. Having just got back from the show, which attracted 80,000 professionals and over 3,000 leading industry brands, the strength of these niches was certainly evident. However, as ever, the Expo helped to refine precisely ‘What’s hot and what’s not’. One […]
Anaheim 2018 Health Expo – Trends to Expect (including cannabinoid-infused water!) Europe’s about to shiver under a late blast of winter. But we can expect to see some hot trends emerging at the 2018 Natural Products Expo West in Anaheim, California from March 7 – 11 – including a new emphasis on lifestyle nutrition and the emergence of cannabinoids and advanced bioactive peptides. The industry’s progression is exciting and the future is bright for the brands who evolve with consumer […]
Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]