Tag : weather

20 Jun 2018

Fuel PR looks at Summer Cider Trends 2018

Fuel PR looks at Summer Cider Trends 2018 With Summer’s hot weather starting to beam down on the UK, cooling summer ciders will be getting a timely boost; in fact, over a quarter of Brits (27%) drink more alcohol when the weather gets warmer [1]. With this Summer’s World Cup, it is likely this figure will increase even more substantially. What this means for alcohol producers, particularly in the cider industry, is an increased emphasis placed on sales volume over […]

09 Aug 2017

THE LOWDOWN ON SWEAT – Why Summer is the pits for Brits

Temperatures are up as we soak in the summer heat. So why are we wringing wet? Basking in the sun? Sort of. Rainy days? Not really, despite August’s doom-laden forecasts. Getting in a right sweat? Yes – for well over half of us. The new Lowdown on Sweat Survey[1] shows that 54.7% of Brits suffer from heavy sweating, with nearly two thirds (60.5%) of 25-34s pouring with it. It’s hot in the UK’s cities, with some sweatier than others – two […]