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Tag : wellness

26 Mar 2018

Fuel Agenda Monitoring

Fuel Agenda Monitoring Fuel PR provides a top-line, free of charge, weekly agenda monitoring service across health, beauty and wellness; primarily focused on the UK market. A sample of this week’s edition is below; if you would like to be added to the distribution list, please contact Gillian@fuelrefuel.com. 26 March 2018 London Protein Water Co Goes Mainstream With Ocado Listing Protein Water Co, the British brand behind the UK’s first natural protein-infused waters, has secured the first nationwide supermarket listing […]

19 Feb 2018

Is’Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry?

Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]

09 Feb 2018

Will Millennial Lifestylists Turn Sports Nutrition Vegan?

Will Millennial Lifestylists Turn Sports Nutrition Vegan? With millennials starting to come of age and embracing ‘fitness as life’, their desire for wellness and ethical living could drive the development and sales of functional vegan foods and protein products. Figures recently published in the Independent suggest that around 14% of people in the UK define themselves as vegan or vegetarian. But marketers take note – the figure among millennials, is more like 25% and growing! What we’re witnessing, is a […]