TaxCalc is the UK's No 1 tax return software with a comprehensive help section and complementary support service, which takes users beyond the tax man's jargon and empowers anyone, regardless of their computer skills and accounting knowledge, to complete their tax return.

Fuel PR was appointed by TaxCalc to raise awareness of the brand through the media, particularly in advance of the paper and online self-assessment deadlines.

Over the past three years, Fuel has worked tirelessly to position TaxCalc as the media's 'first port of call' in regards to any tax related comment. An analysis of the national newspapers, which featured stories on the January tax deadline, revealed that TaxCalc had the largest share of voice out of all the other organisations featured, despite competing for column inches against the likes of the Association of Chartered Certified Accountants, Grant Thornton, and PricewaterhouseCoopers.

Since appointing Fuel, TaxCalc has maintained its position as market leader and attracted a number of new professional and consumer customers.